3D Virtual House Tours
Boston 3D virtual tours are a great way to get the feel and look of a property, before physically going to see it. You are able to jump into a property and see details that you may not be able to receive from simple photos. This is great for those who are moving into an area that they do not currently live in and cannot tour a home anytime soon.
This is a new and popular way for people to promote their real estate business and to keep customers engaged. This new concept allows businesses to improve their customer service and create a larger awareness of the brand. Therefore, hopefully making more money.
What is a Boston 3D Virtual Tour?
Virtual Reality has risen to the top of the technology spectrum and has changed the game when it comes to marketing, business, and social media. A Boston 3D Virtual Tour gives customers a personal glimpse into the products and services that a company offers. A lot of industries actually utilize virtual reality technology to an extent:
Hospitals: Hospitals will use 3D virtual reality to train students in surgery.
Retailers: Walmart uses 3D virtual reality to train new employees.
Psychologists: Psychologists use virtual reality in their treatments sometimes.
Maps: Certain Map apps even utilize this tech when searching for a specific address or place.
A great Boston virtual tour is interactive and allows the buyers to look around at their own time and pace. They can look at what piques their interest and really get a look and feel of a place before stepping into it physically.
It is all self-guided, with the buyer having complete control over what they see and when they see it. Because of this control, it encourages them to stay in the virtual tour for longer and truly explore and compare the vision to reality. The longer dwelling times equals an increase of higher levels of interest in buying or renting. This also boosts the distinction of the listing compared to others who don’t have as an innovative way of showing listings.
However, real estate agents and companies can utilize Boston 3D virtual reality to change the game with how they sell homes and apartments in a creative and aesthetic way.
A 3D tour is created by using a matterport camera to take multiple 360-degree scans of a property. These scans are then imported into state-of-the-art software, which stitches them together to create a 3D tour.
Matterport is the leading 3D tour technology that the best Boston real estate agents are using to show potential buyers homes.
What are the Pro’s to Boston 3D Tours?
There are many great reasons to utilize 3D tours. Just a few of them are:
Create movement with the property.
Give navigation details.
Show a presentation on what a property could look like.
Allow the audience to choose where they want to start looking versus having a house tour and being forced to watch the whole tour.
Show all different types of angles.
Saves time and allows people to see the property, and if they are interested they will call and ask for more.
They help eliminate the issues of physically showing homes to people who you have no idea if they are even interested in buying.
Potentially can get you more traffic on the internet. Properties with virtual tours receive over 40 percent more interaction compared to images.
What Type of Property needs a 3D Tour in Boston?
Any type of space that you want to show can easily be made into a 3D tour. We create 3D virtual tours of the following in the Greater Boston area:
Homes
Offices
Factories
Shops
Museums
Schools
According to Matterport.com, their data shows that agents that use 3D virtual tours in Boston for their listings connect with a larger audience, listing close 31% faster and selling up to 9% more than listings that don’t have 3D tours.
This technology allows your potential buyers to walk through your listing 24 hours a day 7 days a week, without you having to do any additional work. Because you have a 3D virtual tour of your listing, you will end up saving energy, time, and money because you’ll only be doing in-person showing to people that are the most interested in your listing.
Boston 3D Virtual Tour Features
Boston 3D virtual tours offer so many great features that will benefit any and every company that utilizes it.
Marketing Tools:
Not only do you get a wonderful virtual tour, but you will receive a bit of help for marketing and tools to spread your listing around. From Instagram to Pinterest, you can spread your range from platform to platform with custom links and teaser videos. Make a sponsored post of a teaser video for Instagram and attract those who have home envy. Throw it on Pinterest and watch the home lovers share it on every inspiration board, and some even clicking on the listing as they pop up. You can even throw a link in housing Facebook groups and find people directly looking to move.
Every 3D tour that we create for Boston real estate agents includes:
A custom weblink
Teaser videos
This will all help you share and market the property online to others. From Instagram to email marketing, the link and videos will entice customers to click and few your properties, and perhaps others.
Sharing:
Once your virtual tour of the home has been completed, it is time to get started. Matterport, the software we use, allows you to easily share your Boston 3D virtual tour on real estate sites such as Homes.com and Realtor.com.
For this reason, your listing has even more exposure in the Boston real estate market. In addition to the MLS and other real estate listings, the 3D tour links can be shared on social media platforms like Twitter, Facebook, Instagram, TikTok, and others.
Once the property has gone under the agreement, buyers can share the 3D virtual tour of their Boston home with their lenders to appraise the property and speed up the escrow process.
Some other great places to share include:
Instagram: Make an account for your company and share fun clips of your virtual tours using the “Reel” feature. It is a visual platform, which makes it perfect for this type of advertising.
Pinterest: The great thing about Pinterest is that a single post, or “pin,” can go far, all with just one click of a button, nothing more. Everyone else does the rest, and soon, you will have people calling to see the place in person and put an offer.
Facebook: There are many Facebook groups dedicated to housing hunting, depending on the location. It is a prime location to share your listings and gain traction.
LinkedIn: It’s not just a place to find jobs. It is also an app to market yourself and your listings. Many people share available homes and virtual tour clips and talk about their experiences.
TikTok: While still a new marketing concept, 3D virtual tours are a great way to show listings, especially the more unusual ones. With more and more people jumping on the app, you never know who might be interested in buying a home. At the very least, it raises awareness of your real estate business and you may gain quite the following.
DollHouse View Mode:
The DollHouse View mode is a feature special to Matterport. In this mode, the entire area is visible from a birds-eye view. A quick click will allow the user to click on the desired area and send them to it on the tour.
This feature of the Matterport scans gives buyers an accurate understanding of the home's layout before they even walk into it. Buyers can switch to the floor plan view of the dollhouse to get an idea of the flow of your listing.
It also allows buyers to really visualize the floor plan and make a list of what they want and what the place offers. They can see where exactly everything is and how it would be to walk through it.
Measuring Mode:
One of our favorite features is the measuring mode that our 3D tour software offers. Buyers can click on the measuring stick, then measure the walls, door entryways, windows, and any other items in the scan, all from the comfort of their home. This builds buyers' confidence in the decision to make an offer on the property, while also giving them an idea of the measurements of the home, and if it is realistic to move into.
Matter Tags:
Matter Tags are a great way to highlight features of the home. For example, if the kitchen has been updated, you can place a matter tag to highlight features and include links, videos, photos, and text. This feature of the 3D tour is yet another way to inform potential buyers about all the amazing amenities of your listing without having to even talk to them.
Some ideas for Matter Tags:
Updates
Amenities
Views from Windows
Sizes
Where special doors or openings are
Outlets
Market to Your Next Listing:
Set yourself apart during your next listing appointment by showing the potential sellers what you do differently from other agents through this cutting-edge technology. This will not only get you more listings but give you credibility and set you apart from others. It also shows innovation and your willingness to go with the technical times and adapt. Everyone loves someone who is competent in technology and takes advantage of it!
The Camera
Obviously, an important part of the 3D virtual tour home is the camera. To be able to create a tour home on this scale requires sophistication and updated technology. There is very special equipment that is required to make the wonderful 3D images that everyone loves.
The camera itself is the Matterport Pro 2 camera is a favorite of those in the industry and gives high-quality 3D scans for the tours.
Inside, it has its own wifi network, Bluetooth, and nine lenses. The Matterport Pro 2 camera has a motor inside that spins the camera in a full 360 degrees, while all nine lenses are scanning the room, to make a perfect 3D model of a home.
Matterport Pro 2 Specs
Here are some of the specifications of the Matterport Pro 2:
3D Sensing:
Structured Light (infrared) 3D sensor
20 seconds capture time per scan/sweep
99% accuracy within a range
15 feet of the maximum range
3D Data Registration: Automatic
The depth resolution of 10 points per degree (3600 points at equator, 1800 points at meridian, and about 4 million points per pano)
Construction:
Durable build with a black plastic enclosure
Made in the USA
Size: 9.0" H, 10.25" W, 4.38" D (230 x 260 x 110 mm)
Weight: 7.5 Ib
Color: Black
Photography:
Output Pano Pixels: 134.2 MP, equirectangular
Export images up to 8092 px x 4552 px
4K full glass lens
White balancing: automatic full-model
360° (left-right) x 300° (vertical) field of view
Data:
Wifi to transfer data from camera to iOS device through the Capture app
WiFi 802.11 n/ac 5 GHz
Battery:
Lithium-ion battery
Can scan for 8 hours on one charge
4.5 hour charge time
GPS:
Included
What Makes a Tour Engaging?
There are many factors that make a tour engaging and stand out from the other tours. Here are a few of them:
A full view of the actual home
Smooth navigation that is pleasing to view
360-degree view of every aspect of the home
Ability to walk through it all
Ability to freeze the frame
Clear and hi-def photo
Picture-perfect rooms
Gives an inside look of the best features of the home
Photos are taken from the best angle
Compatibility with all devices
This is what truly makes a 3D tour great for everyone and exactly what is strived for in what Boston Real Estate photographers do.
Virtual Tour Tips:
It’s obvious that a lovely, clean, and interesting tour sells. Whether it is a home, a store, or your office, clients are attracted to aesthetics. Here are a few tips to cultivate a wonderful space that will make your clients want to jump through their screens.
Clean everything.
It goes without saying that the place should be clean and tidy. Every detail matters and any flaw should be invisible to the camera. Be sure to dust, vacuum, straighten, de-smudge, and pick up anything that could look out of place.
Check the curtains and fabrics for stains and promptly take care of them. If you can see it, the camera can see it.
2. Reorganize
Get rid of extra clutter and unnecessary furniture and decorations. You need to find that balance between homely and simple. Hide cables that are sticking out, get rid of a bin that isn’t adding anything to the shot, rearrange the pillows so that there are three on the couch, instead of two, etc. You could even go so far as to rearrange furniture to create the ultimate space. All of this can transform a home into someone’s future dream.
3. Even out the room.
Since the clients who view this will not be able to physically be there, arrange the room in a balanced way that is pleasing to the eyes. Work in the rule of three with the pillows, arrange the furniture so that the place seems spacious and open, and even add a vase on an empty table if it is needed.
4. Get rid of the wrinkles.
Nobody likes to see wrinkles in curtains or on the bedspread. It just looks sloppy. Iron things out and fold blankets, towels, etc. in a way that is immaculate. Crisp and straight looks better than rumpled and crooked.
5. Make it cozy.
While minimalism is all the rage right now, it is good to add a touch of cozy into the place. It gives the viewer the feeling that it is lived-in and they can picture themselves amongst the area. The added blanket and throw pillows will get their mind flowing on how they can fill the space with their things.
Some other things to add include:
Fresh Flowers
Homemade Cookies
Classic Books
Stylish Magazines
Fun Throw Blankets
Colorful Pillows
Candles
Tea Towels
6. Plan the best time for the photo process.
Lighting is a big factor when it comes to capturing the best angle. How does the room look in the morning? In the evening? When is the best time for photos to be their best? The photographer will most likely be able to take this part over with their expertise, but your input is greatly appreciated as well.
3D Virtual Tours are a great opportunity to transform your real estate business and get ahead of technology. By investing in it now, you will have the potential to see the fruits of your labor quickly flourish.
People want to be able to find their dream home as easily as possible and without visiting too many houses. By creating a 3D Virtual Tour, you are not only helping others with their search, but saving you time and energy, and making that sale much easier to get in the bag.
As a Boston real estate photographer, I strive to make photos for agents that are looking for clean and bright photographs for listings. I put your needs first and make it a priority to give you photos that sell. If you want a high-end feel and quality service, Boston Real Estate Photography is what you need to achieve those results.
Whether it is listing photos, Boston 3D Virtual Tours, floor plans, or videos, I am here to make the process easy and simple for you.
